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Petra Medica is a healthcare provider offering a wide range of medical services, including primary and specialist care, diagnostics, and mental health support. The previous website (petramedica.pl) was outdated, with a cluttered interface and limited functionality, making it difficult for patients to access essential information and services. Our goal was to create a modern, user-friendly website (petramedica.muchmore.dev) that enhances user experience, improves accessibility, and reflects the professionalism of Petra Medica.
The existing Petra Medica website had become outdated and no longer reflected the professionalism or quality of its medical services. The design lacked structure, the navigation was confusing, and finding key information — such as services or appointment options — required effort and patience from users.
On top of that, the site was not optimized for mobile devices, which severely limited accessibility for patients browsing on the go. One of the most pressing issues was the limited ability for users to book appointments online or access up-to-date service information easily. These limitations created friction in the user journey and weakened Petra Medica’s digital presence in a competitive space.
We approached the redesign by putting patients at the center of the process. Using a user-centered design methodology, we mapped the needs, frustrations, and behaviors of Petra Medica's typical users and aligned the structure of the new site around their goals.
Visually, we introduced a modern and professional aesthetic that reflected Petra Medica’s reliability and brand identity. Ensuring full responsiveness was a priority — the new site needed to be just as usable on mobile devices as on desktop.
We also worked to enhance functionality, particularly around appointment booking and access to service-related content. The goal was to make every interaction feel seamless, whether a patient was browsing available services, learning about a doctor, or trying to book an appointment.
The new site began with a reimagined homepage, built to guide users toward services and actions with clear visual hierarchy and compelling calls-to-action.
We created detailed service pages that provided patients with everything they needed to understand each offering and how to access it — no more hunting through unrelated sections. Each doctor profile was crafted to include qualifications, areas of expertise, and a personal introduction, helping build trust between patients and practitioners.
To further improve user clarity, we added a structured facility information section, detailing each location’s services, opening hours, and contact points. A news and updates section was also introduced, offering health tips and announcements to keep patients engaged beyond their appointments.
The new website led to a significantly improved user experience. Patients now find it easier to navigate the site, understand Petra Medica's offerings, and take direct actions like booking appointments. The fully responsive design dramatically increased mobile engagement, ensuring users could interact with the platform on any device. As a result, user reach and overall satisfaction grew.
Petra Medica’s brand image was revitalized, with the new visual design reflecting the professionalism and care patients expect from a modern healthcare provider. Internally, the improved structure and booking features also contributed to streamlined operations, helping staff manage appointments more efficiently and communicate services more clearly.
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