UX/Product
Designer
A UX/Product designer who prioritises user needs without compromising business objectives.
years of UX work experience
industries covered
commercial projects delivered
positive client feedback
I focus on creating intuitive, accessible, and purpose-driven experiences that serve user needs while supporting measurable business outcomes like retention, conversion, and growth.
Keeping the user in the heart of everything
Identifying root causes and solutions
Using opportunities and avoiding threats
Team-playing + strong communication skills
Able to get into both users' and business' shoes
Detail-oriented
Take a moment to view the recent works of mine. I'll be happy to answer questions that those could raise.
Even a professional would go nowhere without a set of proven tools. I work with a range of UX and collaboration tools that support every stage of the design process — from research and strategy, through design and prototyping, to testing and team communication. These tools help me stay efficient, maintain consistency, and ensure a smooth handoff to development.
My go-to collaborative design tool for wireframing, prototyping, and developer handoff
For accelerating UX writing, synthesizing complex research data, and optimizing the daily ideation process.
For rapid asset generation, exploring UI layouts, and maintaining visual consistency across presentations.
For bringing static interfaces to life with smooth micro-interactions and dynamic motion prototypes.
For bridging the gap with developers and ensuring seamless, pixel-perfect handoff of design system components.
Used a while ago for designing high-fidelity interfaces and creating quick interactive prototypes.
Perfect for mapping user journeys, affinity diagrams, and remote workshops.
My daily communication hub for team updates, design feedback, and async collaboration.
Great for documenting design decisions, user research, and maintaining design documentation.
For analyzing real user behavior through heatmaps and session recordings to uncover usability friction points.
Helps me with tree testing, card sorting, and information architecture validation.
Handy for creating quick UX surveys and gathering user feedback.
For managing tasks, sprints, and tracking design implementation with dev teams.
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