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Vibe, formerly known as G4rent, is a musical gear rental service in Poland that allows users to rent instruments as a part of their music shop purchasing experience. Initially, the rental process was overly complex and required users to provide unnecessary personal details. As a UX Designer, my role was to streamline the process and later contribute to building a dedicated platform, Vibe.pl, with core functionalities tailored to user needs.
The initial rental process at G4rent was discouraging for potential users. It was long, tedious, and overloaded with intrusive personal questions — even requiring details about a user's spouse and prenuptial agreements. This overcomplication created friction and confusion, resulting in low engagement and incomplete rentals. Users often dropped out mid-process, and those who did complete it were left with a sense of frustration rather than satisfaction.
To improve usability and overall user engagement, I started by auditing the entire rental journey, mapping every step where users encountered friction. Through this analysis, I identified unnecessary steps and bottlenecks, particularly in the information capture phase and contract handling.
One of the key goals was to minimize how much personal data users needed to provide. By refining the input requirements, we ensured that users only shared what's essential to complete a successful rental — nothing more. The contract and pickup process also needed simplification. Previously filled with legal complexity and poor flow, I restructured it into a more intuitive experience. Another major shift was the development of a new platform — Vibe.pl — envisioned as a standalone, product-driven space. I designed this platform to offer an engaging and modern experience, with a full product catalog, rich product pages that suggest complementary gear or services, and financial tools that offer users real-time insights into their rental costs.
The transformation started with the rental flow. I stripped back the form fields and reorganized the steps so users could get through the process faster, with clearer instructions and upfront information about eligibility.
Next, I tackled how offers and contracts were managed. Rather than treating this as a static, manual step, I created a dedicated system where users could review, sign, and manage their agreements digitally. This made the process more transparent and efficient for both sides.
Improving the pickup experience was also key. I introduced a guided, step-by-step flow that outlined exactly what the user needed to do and bring, reducing last-minute confusion or delays. Finally, I led the UX design of the Vibe.pl platform itself. I crafted a visual-first product catalog, a more immersive product details layout, and embedded real-time financial calculators that helped users understand costs on the fly. This created a retail-like experience where decision-making felt empowering rather than overwhelming.
The results of the redesign were significant. Completion rates of the rental process increased by 30% after the launch of the new user flow. The standalone platform, Vibe.pl, led to a 40% rise in overall user engagement. More importantly, we saw a 25% boost in user satisfaction, as confirmed by surveys and user feedback.
By making the process clearer, shorter, and more transparent, the redesigned experience also led to increased interest and cooperation from music stores — who found the new sales flow easier to integrate into their day-to-day operations.
This project showed how powerful UX can be in transforming a business. By simplifying the process, eliminating unnecessary friction, and delivering real-time clarity to users, G4rent evolved into Vibe.pl — a smarter, more human-centered platform for renting music equipment.
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